About Us

Welcome to Lavender Edit a space where fashion meets empowerment.

Born from a passion to help women rediscover their confidence and self-expression, Lavender Edit was founded by a woman who understands the challenges and triumphs of motherhood, self-discovery, and personal growth. What started as Simplistic Wardrobe has evolved into a brand that’s committed to offering more than just clothes. We offer a movement, a way to celebrate who you are, inside and out.

Our Mission

At Lavender Edit, we believe fashion should be a source of empowerment, not pressure. Our goal is to inspire women to see clothing as a tool for confidence, self-expression, and transformation. We want you to feel comfortable, stylish, and confident in everything you wear, whether you're juggling family life or taking time for yourself.

What We Stand For

  • Empowerment: We’re here to help you embrace your unique style and identity. Fashion should make you feel confident and proud of who you are, and we’re dedicated to providing pieces that help you express that confidence every day.
  • Self-Care: We believe that taking care of yourself is essential to living your best life. Our curated collections encourage women to prioritize their well-being and embrace their inner strength.
  • Authenticity: We celebrate the individuality of every woman. At Lavender Edit, you’ll find pieces that help you embrace your authentic self—because true beauty shines when you’re unapologetically you.
  • Community: We’re more than a boutique; we’re a community of women supporting women. We’re here to lift each other up, share our stories, and inspire each other to thrive.
  • Sustainability: We care about the world we’re building for future generations. That's why we prioritize products that are sustainably sourced and designed to last, helping you make mindful choices without compromising on style.

Our Founder’s Journey

After transitioning from a fulfilling career as a medical assistant and completing my education, I took a leap of faith and became the sole owner of Simplistic Wardrobe now Lavender Edit. My diverse background has allowed me to bring a unique perspective to the brand, combining passion, experience, and a genuine desire to help women rediscover themselves.

As a mother and a woman who has faced my own journey of self-discovery, I understand how important it is to feel comfortable in your own skin. That’s why Lavender Edit is more than just a place to shop—it’s a reminder that every woman deserves to feel confident, powerful, and beautiful, no matter where she is in her journey.

Join Our Community

Thank you for being part of Lavender Edit. We’re here to support, uplift, and empower you as you embrace your true self. From our carefully selected clothing to our empowering messages, we’re dedicated to helping you feel amazing inside and out.

Explore our collections, join the movement, and let’s redefine fashion together.